Asia Expansion with .Asia domains
Since launch, .Asia domains have been registered across more than 150 countries and economies. In 2016, over 85% of .Asia registrations came from within the region. Outside of Asia, most of .Asia domain registrations came from the U.S. followed by the U.K.
This is not surprising considering five of United States' top trading partner countries are located in Asia. The region presents significant opportunities for North American and European markets. During a trip this July to Asia-Pacific, Boris Johnson, Britain's Foreign Secretary, expressed the United Kingdom's renewed commitment to Asia and its intension to play a bigger role in the region following its departure from the EU.
One of the biggest benefits of using a .Asia domain extension for a U.S. or U.K. headquartered business expanding to Asia is that it may be the first step (and one of the most economical ways) to help your business attract Asian audiences. A .Asia domain conveys the message that you run an international business and are committed to the Asia-Pacific region.
Some great examples of .Asia domain usage coming from the U.S. and the U.K. include:
BestOfOgilvy.asia – Respected advertising, marketing and public relations agency based in NYC
Scholastic.asia – US headquartered education and media publishing house
RalphLauren.asia – Iconic American fashion brand
Campaign360.asia – Elite event run by Haymarket Media Group headquartered in London
If you come across any interesting .Asia domains please let us know. We'd love to hear from you!